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About us

We love what we do.

Kevan Kjar
Kevan Kjar founded in 2007 ArrowHead³ to help companies with complex products win their story war by creating a story that resonates with their buyers, and uniting their team so everyone is singing the same song. Kevan has helped companies such as Siemens, SAP, Oracle, Johnson & Johnson, HealthMedia, policy think tanks and many others with their message and how their message is presented, not just once, but he was brought in many times with each of these accounts.

ArrowHead³'s unique “ArrowHead” process and StoryArc methodology helps companies put a human face to their product and find their most compelling story. This humanized approach to their solution fires passion and delivers an authentic and powerful value proposition. During the last two decades,

Kevan has helped thousands of executive, sales and marketing professionals in countries around the world. Kevan and his wife, Anita, have five children and live in beautiful Eagle, ID. He holds a master degree in business administration, is a certified NLP practitioner and a recovering Scoutmaster. Kevan has attended the world renown “Story” training by the entertainment guru Robert McKee, and draws from it for story strategy consulting. Kevan is the co-author of The ArrowHead: Winning the Story War. Kevan can also be found in his wood shop teaching wood working, or helping others with “wood therapy.”
Dirk Bak
Advisory Board
Dirk Bak has served on ArrowHead³’s Advisory Board from the very beginning. Dirk specializes in business development and marketing for start-up organizations and co-founded Corporate Facilities Management, Inc. a highly successful corporation in the building maintenance industry. In 2007 The Business Journal awarded Dirk Bak the “Forty under 40 Award”, becoming the youngest recipient ever of this respected honor.

Dirk Bak is very active in a wide variety of community, political, service projects and fine arts. He currently serves on the Board of the Delta Structural Technology, the Freedom Foundation of Minnesota, and as an Advisory Board member for Elumines in Hollywood.

Dirk completed his law degree from Concord Law School and is featured in The University of Minnesota & Concord Law School marketing publications. Dirk is also Alumni of Harvard Business School.Dirk considers his family his greatest accomplishment in life. He is a devoted husband and father of three children. He and his family reside in the Minneapolis Area. Dirk enjoys sailing, skiing, golf, and surfing.
Articles about ArrowHead³

"The Hardest Question for Every Business to Answer"

by Steven Rouse

Marketing is all about emotion. And, a powerful brand is the best way to evoke an emotional response from your target customers. It is this emotion that will create a lasting impression, drive sales...

Read More
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"Do Hard Things" Bumper Sticker

For only $2.50 get yourself a "Do Hard Things" bumper sticker to remind you the most rewarding path to success comes from overcoming challenging obstacles.

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